Every one would start his or her new year with a bang. But only a few get to do that.

Allu Arjun and director Sukumar will surely begin things for 2006 with more than a bang. No, they have not lined up a huge celebration party for the night of December 31. If anything, they will be immersed in serious work

Well, as if to mix work and pleasure, the Allu Arjun and Sukumar will be launching their film on the night of 31 December. Now that is interesting. It should be the mother of all launches.

The film’s muhurat has already been gone through, it may be recalled.

The whole industry is looking forward to the movie as Allu Arjun and Sukumar’s previous film Arya was a super-duper hit.

Naturally the expectations are high. In fact, the same camera person Rathinavelu is also handling the camera.

So the party that is set to begin on the night of December 31 does not look like ending for the Allu Arjun and Co.

Allu Arjun is currently working in the film Happy.