Concept is king and audiences prove that time and again. A high concept film titled 'Miss Tanakpur Haazir Ho' directed by the National Award Winning director Vinop Kapri has managed to wow audiences as its trailer crossed a million views (Facebook and Youtube combined) within just three days of its launch. For a small-budget film like this, this feat is unprecedented. No other film of this genre and budget has even gotten close to this achievement to date which clearly means that this social satire has been lapped up by audiences.

Fox Star Studios that is marketing the film have used social media strategically to pull this feat off.

Shikha Kapur, Chief Marketing Officer of Fox Star Studios, says, "For a high concept and shocking film like 'Miss Tanakpur Haazir Ho', our trailer launch strategy was to drive engagement around the unit. Social media is one of the biggest drivers of conversations in today's day and age and with the content we had at hand, we were confident that it would garner traction in this universe. We decided to release the film's trailer on Facebook, who partnered with us for the launch. We were confident that the differential content of Miss Tanakpur would organically drive conversations. From the number of shares, views, likes and comments, Miss Tanakpur Haazir Ho's trailer is currently one of the most highly engaged trailer unit. We are extremely thrilled with the response. With movie-going audiences increasingly snacking content on digital platforms, we would be rolling out a robust digital/social media campaign for Miss Tanakpur."

Director Vinod Kapri says, "Miss Tanakpur Haazir Ho is an honest film. I am touched with the support my film has been getting from the icons of the Indian film fraternity. From Amitabh Bachachan saab to Raju Hirani sir, people have supported by film. The audiences have organically shared my film's trailer because they have loved the content. Being a debutant director, I am overwhelmed with this response. I feel this is the power of the story that I'm trying to tell and the differential concept which is attracting audience."

'Miss Tanakpur Haazir Ho' is set to release on June 19.

Watch 'Miss Tanakpur Haazir Ho' Trailer