Milap Zaveri ka promotion funda

  • IndiaGlitz, [Saturday,April 03 2010]

Jaane Kahan Se Aayi Hai - Movie Stills

Actually the debut director of ‘Jaane Kahan Se Aayi Hai’ doesn’t have any, we say…

While most of them are spending huge amount over promotions equally to that of film’s budget, here’s one film that believes to differ.

Not in favour to have any masaledar marketing strategy, Milap Zaveri’s ‘Jaane Kahan Se Aayi Hai’ prefers to stand on its own. Explained the director, “In our industry along with stories and scripts budgets fail also. We did not want to go ballistic with the marketing of the film as it adds to the expenses of the film.”

Hmm, stepping into directing for first time looks like the director wants to prove something… Let’s hope that it works….

Listen to 'Jaane Kahan Se Aayi Hai' songs on Raaga.com