Marketing Mammooty
- IndiaGlitz, [Wednesday,May 12 2004]
There is a major crisis brewing in the Malayalam film industry. Actors, actresses are driven into different camps (AMMA and KFC). But even as negotiations and hectic parleys are on, the big man of the industry Mammooty has been signing up films left, right and center.
Last week it was Shaji Kailas movie, which, as it happens, has been queerly titled as Brand Brahmanand. The films shooting is to begin this month.
Elsewhere, he has also signed up with Sathyan Anthikad. The latter is no for his hardy human drama. The film will be played under the banner of Varnachitra (the makers of Mammootys super-hit of last year Pattalam).
Mammooty is also said to watching with intent the crisis in the industry. He is not ready to take sides as yet. But indications are that he may join the KFC (Kerala Film Chamber) bandwagon. Many young stars have already made know their allegiance for KFC.