Media hype is now and before the most vital thing in promoting a film or a star. Mani Ratnam’s ‘Ravana’ is one such film that has been on the headlines for quite some time now for both lucky and unlucky reasons unintentionally.

But now the director has worked on a perfect plan to launch his hero Vikram the right way in Bollywood. Vikram plays an important role in both Tamil and Hindi versions of the film.

According to the sources, Mani Ratnam has worked to highlight only Vikram’s character for the first trailer. It looks like the trailer is perfectly dyed-in-the-wool to show who Vikram is for the Bolly-world.

The filmmaker is known to create the best hype for almost all his heroes, for all good reasons. Let’s wait to see what lies beneath this publicity now!