Ava Entertainment is the name of Manchu Vishnu's production house, which is slated to produce a variety of content in a multitude of formats.

Come June 10, the banner is going to be launched in style. Already, an entertainer starring Vishnu, Payal Rajput and Sunny Leone has already been produced under it.

Ava is committed to producing feature films, web series, docu-series, digital originals and other content in other formats. "Newcomers brimming with novel ideas will be provided a platform," a source says.

Ava Music and Ava Studio are also being set up. The latter is an infrastructure initiative that blends technology and cinema.

Coming to the untitled Vishnu-Payal Rajput movie, the project is directed by Eeshaan Surya. Currently being shot in Hyderabad, it has a song choreographed by Prem Rakshith, the 'Naatu Naatu' choreographer. Written by G Nageshwar Reddy and Kona Venkat, its music is by Anup Rubens. With dialogues by Bhanu and Nandu, the film has a song choreographed by Prabhu Deva. Senior cinematographer Chota K Naidu is the director of photography.