The recently launched social media campaign against drugs with megastar Mammootty at its helm has proved to be a massive hit. Just 48 hours into its launch, its Facebook page has garnered more than 50,000 likes. The campaign has attracted other celebrities like Dulqer, Bhavana, Kaniha, Unni Mukundan, Jayasurya, Honey Rose and Anoop Menon, who have expressed their solidarity with Mammootty's mission by adding the campaign's official logo in their profiles.

The mission 'Addicted to Life', which is a Kerala government initiative aims to fight drugs through social medias like Facebook, twitter, WhatsApp and YouTube. The immense popularity of the project is noteworthy.