The Videocon D2H IIFA Weekend 2011 commenced from 25th June in the heart of Toronto with a host of events and festivities. And our B-town celebrities added immense glitter and shine to the three-day celebration.

Sizzling Mallika Sherawat took away the limelight twice there - one, for the Infinti IIFA World Premiere of her comic multi-starrer ‘Double Dhamaal’ and second to promote her Hollywood venture 'Politics Of Love'.

On Day 3 of IIFA, Warner Bros. Digital Distribution and Codeblack Entertainment announced plans to release their romantically charged comedy 'Politics Of Love' via Video On Demand (VOD) beginning September 1, 2011. This platform provides film properties with a unique means to capture massive viewing audiences in more than 100 million homes. The film will be in the VOD space for a two week window before heading to DVD on September 20, 2011.

As the U.S. election campaigns get underway, 'Politics Of Love' is a whimsical reminder of the historic 2008 season in which Barack Obama and John McCain faced off in a heated battle for the hearts and minds of America.

In the movie Mallika shines as Aretha Gupta, an Indian-American woman returning home to work in her parents’ restaurant after a career disappointment, only to find herself caught up in the fervor of a local Obama campaign. A staunch Democrat, she finds herself falling for handsome campaign manager Kyle Franklin (Brian White, Stomp the Yard, TNT's Men of a Certain Age) with just as much passion for the election as she does. The catch? He is the leader of the local Republican Party. As she reconciles her beliefs with her heart, the social and cultural debate rages around her and her family.

'Politics Of Love' also features the luminous Ruby Dee (American Gangster), and Loretta Devine (Jumping the Broom) as Aretha's loving and outspoken step-mother and grandmother.