Not many characters stays with the viewers a long time after a movie credit rolls out. Some of the characters in the recently released 'Premam' can boast of making it. Of the three love stories portrayed in 'Premam', George David's love life at college seems to have made the most impact. His affair with his teacher, a Tamilian named Malar has become quite a sensation.

This part of the movie features Nivin Pauly, who plays George in a rugged look complete with long locks and an overgrown beard. His equation with Malar essayed by actress Sai Pallavi has made it into the viewers' consciousness. As actor Aju Varghese puts it "they will live and grow in me and I am sure inside all who saw "Premam...George & Malar forever".