Audience who are eagerly looking forward to Homi Adajania's Finding Fanny` are in for a great treat. For, the makers of this quirky comedy are going to showcase to film`s experts well ahead of the film`s actual release.

According to reports, the response of viewers on the film`s trailer has been so overwhelming that the makers have decided to premiere the film on the 25th of August - 17 days before the release! This is for the first time in the history of Bollywood that a premiere is happening so early. The makers - Maddock Films and Fox Star Studios - are quite confident on this plan.

Said Producer Dinesh Vijan, "Premiering a film two weeks before its release has never been done and yes, we are willing to stick our necks out with a unique product like Finding Fanny. We want opinion makers and regular movie-goers to watch the film and share their views. Sure it could spawn a variety of opinions and this is a healthy sign. As long as this strategy generates an actively interested forum for the film, it works for us."

While Shikha Kapur, Chief Marketing Officer of Fox Star Studios, added that Homi has made an exceptional film with impeccable performances. And such unique product deserves an equally unique marketing approach. "We are inverting the course of the promotions of Finding Fanny. We will be commencing our campaign with the premiere of the film," he said.

Starring Arjun Kapoor, Deepika Padukone, Naseeruddin Shah, Pankaj Kapoor and Dimple Kapadia, Finding Fanny` is an off the wall, comical story about five oddballs who venture out to find Stefanie Fernandes (Fanny); in the process, they discover a strange sense of solace and love amongst each other, and end up seeing a point to their previously pointless lives. The film releases on September 12.

Watch 'Finding Fanny' Trailer