Prince Maheshbabu's new ad for Idea 3G services will go on air this week. He is seen wearing a black blazer, shades and sports a Jamesbond look in this new ad. Mahesh has been endorsing Idea cellular for quite some time now and a few hoarding ads have come up with Mahesh on them in the past few months.

Mahesh sounded excited about this ad. He posted online,

"Very excited to be associated with idea. The new campaign for 3g services will be on air this week.. let me know what you think. Proud and honoured to be the face of idea which is owned by the prestigious Aditya Birla group. Looking forward to a great association with them..."

Mahesh was apparently supposed to sign Malabar Gold a jewellery brand too. But since he quoted a higher price, the endorsment deal reportedly went to NTR Junior. There seems to be a brand rivalry between Tarak and Mahesh as both of them are aggressively picthing in for big brands.

Mahesh is currently endorsing Idea, Univercell, Thumbs Up, Vivel Shampoo, Navaratna Hair Oil, Provogue, Amrutanjan and a few other ads. NTR now endorsing Zandu Balm, Navaratna talcum powder and Malabar Gold.