In a first in Tollywood, the social media wars involving fans of superstars is getting creative day after day. Barring unsavoury comments, which is ubiquitous in every field, the controversy has seen some imaginative tweets coming from the Twitterati. It all started with #CheppanuBrother spoken by Allu Arjun in a Sarrainodu success event. Soon, Pawan Kalyan's fans started trending the hashtag #ChuskuntamBrother.

A new set of Telugu film fans have joined the chorus. They are Mahesh Babu's fans. It's said that Geetha Arts, the makers of Sarrainodu, have still blocked some of the theatres wanted by the makers of Brahmotsavam. As a result, the May 20 release is facing issues in some of the centres. This has triggered the hashtags #CheapAlluPolitics and #IvvanuBrother.

Looks like this is going to be a trend soon in Tollywood. In Kollywood, the fans of Vijay and Ajith are known to whole hog trending hashtags.