A section of Mahesh Babu's fans have taken umbrage at a feature published by 'New Indian Express', the daily. The piece, centered on what is transpiring on social media following the release of Brahmotsavam last Friday, quotes some tweets ridiculing the alleged BO fate of the film. Besides, it also presents a few memes, mainly ones prepared by Pawan Kalyan's fans.

The article comes with a pronounced emphasis on the Mahesh-Pawan fans' rivalry on social media. This rivalry has often crossed the limits, but seldom has the mainstream media reported such matters.

This editorialized feature in the daily is seen as offending by a section of Mahesh's fans. Taking offence, they have given a call to fellow fans to assemble at the Express office at Begumpet today at 4 p.m.

The fans will symbolically burn some copies of the daily.