Mahesh Babu's 28th movie is the hattrick collaboration between him and director Trivikram. The project, which is yet to be titled, was launched today by Haarika and Hassine Creations at Ramanaidu Studios in Hyderabad.

Producer Suryadevara Radha Krishna (China Babu) invited Mahesh's wife and yesteryear actress Namrata Shirodkar to be one of the guests. The film's heroine, Pooja Hegde, was also present. Industrialist Suresh Chukkapalli was present for the launch event. Sithara Entertainments' S Naga Vamsi, who is producing 'Bheemla Nayak', was also present.

The film's pre-production formalities have been completed at a fast pace. The regular shoot will be started sometime in April, by when Mahesh will complete 'Sarkaru Vaari Paata'. With music by S Thaman, this one will be an actioner. The release date will be finalized later this year.

Trivikram recently floated a production house. Fortune Four Cinemas is currently producing small movies. As for Haarika & Hassine Creations, it has had a years-long dalliance with Trivikram. Mahesh's previous outings with the director are 'Athadu' and 'Khaleja'. The latter was released in 2010.