It has been commented that Mahesh Babu is not interested in promoting his mega-budgeted 'SPYder' in Telugu. The focus has been disproportionately on the Tamil version, so have read some observations. There never was much basis to these comments, especially given that a lion's share of the business is of the Telugu version.

It seems the superstar's promotion strategy is very much intact. On Sunday, the actor once again went on a charm offensive in Chennai, flanked as he was by AR Murugadoss and others at a much-covered event. It was an affair to remember and Mahesh seemed to strategically reveal that he has a film lined up with Rajamouli.

On Monday, he is meeting the media in Hyderabad. Starting from now, the very congenial and amiable Prince is going to dash his way into your hearts with heart-felt replies.

The latest dialogue promo, wherein the villain (SJ Suryah) is seething with rage about Shiva (Mahesh) finding out his details, is impressive. The misanthropic antagonist is out to get his comeuppance. A duet featuring Rakul and her hero was out on Sunday evening.