Mahesh Babu is positioning himself as a 'human first and actor second' with the launch of 'The Humbl Co', his maiden clothing line. Delivering a message to his fans and admirers, the superstar has penned a hand-written note.

"To live in a world filled with real smiles and joyful hearts. Humbl is a brand that is honest, natural and truthful. What you see is what you get. We see the beauty in the ordinary. We don't shy away from saying sorry. We are perfectly comfortable in our own skin. There are many ways to dress up, but there is only one way to live. Live Real," the 'Sarileru Neekevvaru' actor said.

Speaking at the line's launch event, he said, "A lot of my personality reflects in the brand. 'Humbl' didn't happen overnight. The vision of Spoyl (with which Mahesh has collaborated) excited me to collaborate with them."