It was back in 2007 that Mahesh Babu famously became an ambassador for Thums Up. It was a five-year contract and the star, high on the success of 'Pokiri', famously replaced Megastar Chiranjeevi. Since then, there has been no looking back for the dashing actor.

From south Indian brands to international ones, he has dabbled in them all. At one point, the number of brands in Mahesh's kitty surged to 12. The count is now 22 so far. From ones as provincial as UniverCell Mobile Store and Navratna Oil to the likes of Provogue, they all prefer him as the first choice.

A reason why brands and trade pundits are crazy for Mahesh is his huge appeal. His popularity among families, women segment and even kids makes him the go-to guy.

The 'Sarileru Neekevvaru' star has a deep presence on social media. On Twitter, for example, he has got 9 million followers. Companies love this kind of reach.