Mahesh Babu has become the official brand ambassador of Mountain Dew. Making the announcement on social media, he captioned his tweet as follows: #DarrKeAageJeetHai, #BhayamVoduluGelichiChudu and #NewBeginnings.

The company has said that it is absolutely thrilled to announce that Superstar Mahesh Babu is all set to embark on a new journey with Mountain Dew. Vineeth Sharma, Category Director, Mountain Dew & Sting, PepsiCo, said, "Mahesh Babu has got an image for being adventurous. It's fitting that he has endorsed our brand. We want to increase the footprint of our brand all across. That's why we have roped him in. We are eagerly looking forward to the journey of our brand in 2022."

The 'Sarkaru Vaari Paata' actor wrote, "We all have some or the other fear. Even celebs are no exception. But we have to transcend our fears and self-doubts. That's why the philosophy of Mountain Dew is 'Darr Ke Aage Jeet Hai'."

The Mountain Dew ads featuring Mahesh will start being circulated on traditional and digital media this month itself.