After smashing the box office and making incredible strides in many other respects, Magadheera is now coming up on a Blue-Ray disc, a technological breakthrough in itself. Blue-Ray Disc, they say, is an optical disc storage medium designed to supersede the standard DVD format.

Allu Sirish said that though they initially were reluctant to go for it, given the fact that there are only 2500 (appx.) devices in the state which support the technology, the overwhelming demand for it made him re-think of the decision.

"As per popular demand, Magadheera is finally going to release on Blu-Ray. Initially, we decided to give it a miss due to the high cost and low-penetration levels in Andhra Pradesh. As per market sources there are only around 2500 devices in Andhra Pradesh capable of playing Blu-Ray discs (includes Sony PS3). But, the sheer amount of requests on my blog and Twitter made me rethink my strategy for Blu-Ray," he says.

In a press release, he says, " We decided to invest in the technology and see how consumers lap it. Sharing this vision with us was Sri Balaji Videos, the largest home-video label in Andhra Pradesh. Togather, we’re bringing out Magadheera on Blu-Ray. Though a label Bhavani DVD release Nagarjuna’s King on Blu-ray, it was only for the overseas market. This makes Magadheera the first Blu-Ray film to be released in India and with a bonus disc with additional footage. Hope, the audience give this initiative a thumbs-up motivating home-video labels and producers to release more films on this new format. Below is the official press note in this regards. We’re also a holding a press event on this regard to officially announce the launch of the movie on DVD and Blu-Ray."

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