The gorgeous and smile beauty Madhuri Dixit and hubby Dr.Shriram Nene have joined hands with Eureka Forbes, the pioneer in water purification systems, as goodwill ambassadors for Aquaguard for a five-year term - a first in the history of the brand. This is also for the first time that Dr. Shriram Nene and Madhuri will be seen together in a TV commercial.

Safe water, pure unpolluted air and hygienic living for all Indians has been the vision of Eureka Forbes while the influence of the classical renaissance thinkers and inventors has made Dr. Nene and the actress`s belief that life is all about balance: staying in great shape and living up to our full potential. It is about building the ecosystem and helping those around you to do the same. It is this larger cause of healthy living and shared values and vision that binds Eureka Forbes and the celebrity couple together.

The campaign, reflective of their shared value systems and philosophy on the importance of consuming 'Healthy Water', will soon be launched across all media channels and platforms. The campaign has been planned by Triton Communications with an overall budget of Rs. 100 crores.

Madhuri has personally grown up drinking Aquaguard water. In a career spanning thirty years with over seventy films and numerous iconic performances, Madhuri is also a UNICEF Goodwill Ambassador in India. Dr. Nene is currently combining his passion and education to spur innovation in healthcare delivery.