Madhavan apart from being an intense actor is also a role model in motivating people by walking the talk of whatever he endeavors in. He has turned director and is also playing the lead role in 'Rocketry : The Nambi Effect' and is working day and night to bring the life of rocket scientist Nambi Narayanan to the silver screen.

Maddy has released a new video in which he has demonstrated how he had put on many kilograms of weight sporting a paunch and also growing a large beard and hairdo naturally. He then delivers the bomb that he reduced the weight in just 14 days and all this with the help of only great sunlight and fresh air. Maddy's parting shot in the video is that "To All You Awesome People...Believe its possible...And you can do it too.". That is Motivation The Madhavan Effect for you.