Lovely is many themes intermingled.  It is a youthful romantic entertainer, with a message interlaced in the theme, and, above all, also a family drama.  The makers describe the movie, directed by B Jaya and produced by BA Raju on the banner RJ Cinemas.  It is presented by RR Movie Makers.

Starring Aadi and Shanvi in the lead, the film stands out for its theme and an ensemble cast, comprising of Dr. Rajendra Prasad in the role of the heroine's father.  Rahul Dev is seen in a significant role as well.  Music-directed by Anup Rubens, the film has music forming an important ingredient.

The director says that the emotional father-daughter relationship in the movie will touch the audience's hearts.  In this context, it must be added that Lovely is the title role of Shanvi!  In fact, Rajendra Prasad calls his daughter as Lovely in the movie.  For good measure, the movie portrays the loyalty of a daughter to her doting and caring father.  Vennela Kishore and Chinmayi of LBW fame are the other leads.

The film has in store a family to entertain you.  While Vinaya Prasad is playing Rajendra Prasad's wife, Harshavardhan and Sathya Krishna are playing the girl's anna and vadina.  Paruchuri Gopalakrishna, Prabhakar, Ahuthi Prasad, Tagubothu Ramesh, Kashi Vishwanath, Tanikella Bharani and others are also seen.

Dialogues & script co-ordination by Shyam Manohar, Jaya B has written the story and screenplay herself.