After Megastar Chiranjeevi and SS Rajamouli, it's Mahesh Babu's turn to endorse 'Geetha Govindam'.  Unlike Rajamouli, Mahesh is notably choosy about endorsements.  

"Geetha Govindam is a winner... Thoroughly enjoyed it! Vijay Deverakonda and Rashmika are absolutely brilliant! Subbaraju and Vennela Kishore deserve a special mention :) Congrats to the entire team!!!" the 'Maharshi' actor tweeted out on Thursday.

Mahesh had appreciated Vijay's previous hit, 'Arjun Reddy', in a forceful way.  

Meanwhile, the Parasuram-directed rom-com is on a box-office roll.  The film is estimated to have collected a share of Rs. 10 Cr on Day 1.

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Geetha Govindam is a winner... Thoroughly enjoyed it! @TheDeverakonda and @iamRashmika are absolutely brilliant! @actorsubbaraju and @vennelakishore deserve a special mention :) Congrats to the entire team!!! ??????

— Mahesh Babu (@urstrulyMahesh) August 16, 2018