Actor Varun Tej, who carved a niche for his intense portrayal in Mukunda and Kanche, has joined hands with dashing director Puri Jagannadh for Loafer. Billed as an out-and-out-commercial entertainer, the film revolves around mother and son relationship. For the first time, Varun Tej is donning a mass pleasing role in this film. He will be seen as a pick-pocketer, who is ruthless by nature and does anything for money. Disha Patani is playing his love interest.

Producer C Kalyan, who churned out hits like Chandamama, Uttama Villain and Jyothi Lakshmi, is producing this film under CK Entertainments banner. The film's audio was launched by Prabhas and needless to say the music has evoked amazing response from movie buffs.

The theatrical trailer of the film has registered over 1 million views on video sharing sites thus reflecting the craze on the film. Actors Revathy and Posani Krishna Murali are playing important roles, while Nora Fatehi sizzles in a special song. The film has completed the censor and received U/A certificate from the authorities. Loafer is slated for grand release on December 17. Sunil Kashyap has scored the music and PG Vinda cranks the lens.