Introducing Allu Arjun earlier this year at the teaser launch event of 'Pushpa', director Sukumar described him as an Icon Star. The Stylish Star was rebranded overnight. From 'Pushpa', Bunny will be called Icon Star, a moniker his team has been highlighting for months. 

To be sure, releasing the first song from 'Pushpa', the makers have tried to do more rebranding. Sukumar is now the 'Master of Silver Screen'. Devi Sri Prasad is not just a Rockstar but also the 'Samrat of Music'. 

This is reminiscent of the announcement video of Superstar Mahesh Babu's 28th movie. Released last week, it introduced art director AS Prakash as the 'Master of Art'. R Madhie was described as the 'Magical Lensman'. Thaman S was 'The Musical Sensation'. S Radha Krishna of Haarika & Hassine Creations was 'The Visionary Producer'. Pooja Hegde will now be described as the 'Butta Bomma', a moniker that SSM28 has started to popularize. Interestingly, Trivikram hasn't been given a new moniker or description so far. 

With two big-ticket movies doing it back-to-back, it seems rebranding is going to become a trend very soon.