Power Star is going to lend his voice for an awareness campaign with a social cause. Pawan Kalyan has reportedly agreed to give voice-over an ad campaign to bring awareness about cancer. The ad, to be shot by an NGO, will be played in the theatres across the two Telugu States.

In the past, the superstar lent a helping hand to some members of the film fraternity in distress, and to a sportsperson. But this is the first time that Pawan is doing something of this sort. Many would say that Pawan should have done this long ago as he became active in politics way back in 2008, although he took a sabbatical after the PRP's rout in the following year's elections.

Since he founded a party of his own in 2014, campaigns like these ought to have been a regular phenomenon for him. Better late than never, nevertheless!