We broke the news to you the earliest that Legend Saravana Stores owner Saravanan Arul is making his debut as hero in a mega project and now its all official with the topmost technicians of Kollywood on board. Read: The Legend Saravana Stores owner Saravanan debut as hero confirmed - details  AVM Saravanan, Prabhu and Vivek attended the launch.  Saravanan Arul pioneered the trend of business owners modeling for their own brands and has gained huge popularity with his ad films costarring leading heroines Tamannaah, Hansika and others. 

The as yet untitled movie starring Saravanan Arul is said to be budgeted at rupees 100 Crores and will be directed by JD Jerry who made 'Ullasam' produced by Amitabh Bachchan and starring Chiyaan Vikram and Thala Ajith in the lead roles.  Music is by Harris Jayaraj, cinematography by Velraj, editing by Antony L Ruben and art direction by S.S. Murthy.  Geethika Tiwari debuts as heroine while talks are on with another leading heroine as well.  The supporting cast comprises of Prabhu, Vivek, Vijayakumar, Nassar, Thambi Ramiah, Kali Venkat, Mayilsamy, Latha, Kovai Sarala and Devi Mahesh.