Lara Dutta and her unique collection
- IndiaGlitz, [Saturday,December 31 2005]
Lara Dutta is endorsing a unique collection of fine gold jewellery designed by Italian craftsmen.
A non-conventional collection, Gold Expressions 2005 has been launched by World Gold Council in association with D'damas. Its advertising campaign was shot in Rome recently, the promos of which are currently on air.
How come the combination of Italian design and Indian women? As per Mehul Choksi, D'damas MD," Italian designs have always been of high aspirational value to Indian women and we at D'damas considered it just appropriate to introduce a jewellery line, quintessentially Italian that will give our discerning customers what they want, right here in India. Also Lara Dutta is just the appropriate face to represent the conscious women of today who is fashion-savvy and would go ahead and pamper herself with gold."
Now that's yet another feather in the cap of our very own Ex-Miss Universe!