JSK Sathish's Breakthrough strategy for 'Kuttram Kadithal'
- IndiaGlitz, [Tuesday,March 31 2015]
After garnering the National Award for the Best Tamil film and entries into prestigious film festivals all over, the expectations for the release date of Kuttram Kadithal' has reached a fever pitch. The producer JSK Sathishkumar in an exclusive to us explained the special strategy he employed to get the film noticed by the industry as well as the audience.
Sathish Kumar said that Kuttram Kadithal' was completed almost six months back and when he saw the film he immediately knew that it was a worthy product, but there was no selling point as the entire cast and crew were newcomers and spending big bucks on promotion and publicity was out of the question for such a small film. It was then that he had a gut feeling that this film would do well in the festival circuit and started making entries and his hunch paid off both at the national and international level.
'Kuttram Kadithal' is said to explore an interesting spectrum of lifestyles and how one unexpected incident influences people from diverse lifestyles. Made in the drama genre, the title of the film, Kuttram Kadithal' is derived from the 44th adhikaaram or chapter of the Thirukkural, where Thiruvalluvar alludes to avoiding mistakes. Directed by newcomer Bramma the film has no known face either in the cast or crew.
Other quality films ready for release from JSK Film Corporation are Andrea starrer Taramani', Arulnithi's Naalu Policum Nalla iruntha oorum', Shriya Reddy starrer Andaava Kaanom', and Sandra Emmy starrer Sivappu enakku pidikkum'.