Music of Fox Star Studios and Vishesh Films much awaited movie ‘Jannat 2’ was launched on yesterday, (April 3rd 2012) at Mumbai’s JW Marriott Hotel. The lead actor Emraan Hashmi made a starry entry as Sonu Dilli KKC (Kuti Kameeni Cheez) which is his character in ‘Jannat 2’. Emraan Hashmi made a back entry with a .38mm pistol in his hand and shot at the huge glass that covered the stage, from which the debutant actress Esha Gupta walked out with director Kunal Deshmukh.

With this event the suspense of the marketing campaign ‘Who is Sonu Dilli KKC?’ finally came to an end. With hoardings at popular spot, stickers on auto rickshaws, radio spots and social media site the character of Sonu Dilli was promoted as a campaign to promote this event. Vijay Singh, CEO of Fox Star Studios India says, “We wanted to make Sonu Dilli KKC popular before the event and this was the best way to strike a chord with the right audience. The fact that media was talking about Sonu Dilli KKC before the event shows that our marketing initiative was successful”

The video of a few songs including “Tu Hi Mera” and “Tera Deedaar Hua” were screened exclusively for the media. Mukesh Bhatt said, “I am happy that my friends from the media watched the videos before anyone else. Most of them came to me and said they loved it and that’s what made my day. ”

When asked about the title of the film Emraan Hashmi was quick to respond, “I have never said it’s a sequel, it’s a franchise. Since Bhatts have so many movies that are already popular why not build it further and take it ahead.”

Director Kunal Deshmukh didn’t deviate from the subject of Jannat 2, he added. “Jannat 2 is about arms trade but it’s not some serious expose or anything like that. In fact what people should also look out for is the chemistry between Emraan and Esha. I feel everyone will talk about that once they watch them on the big screen.”

Music of Jannat 2 is out on Sony Music. The film hits theatres on May 4th, 2012.