Even as '3' is set to hit the screens in three more days, its super hit song 'Why this kolaveri di...' on Monday (March 26) crossed 50 million hits on popular video sharing site. Till Monday afternoon, 50,086,633 hits were recorded and the number is growing.

"It's amazing to see 'Kolaveri Di' escalate to such a phenomenal success. People have appreciated and danced to the tunes of this song not just in the south but all over the globe," Shridhar Subramaniam, president India and Middle East Sony Music Entertainment, reportedly said.

Written and crooned by Dhanush and composed by Anirudh, 'Why this kolaveri' was launched in the middle of November. Though more than four months had passed, craze for the song doesn’t seem to fade off.

Meanwhile, aggressive promotions on print and television media are on for '3', which is releasing in Tamil and Telugu this Friday. Dhanush and Shruti Haasan have played lead roles in this film, directed by Aishwarya R Dhanush.

'Why This Kolaveri Di....' Making From '3'