Producer KK Radha Mohan of Sri Sathya Sai Arts is excited that 'Khaidi' is doing extraordinarily well in the Telugu States. The dubbed version of the Tamil movie 'Kaithi' stars Karthi in the lead. In this interview, catch him talk about the film's merits, what is making it a success at the box-office, his upcoming movies and more.

Arresting narration

'Khaidi' is the gift the audiences have given to our banner after 'Bengal Tiger'. Director Lokesh Kanagaraj must be appreciated for his efforts for engaging the audience for 2 hours 20 mins with his arresting narration even without songs and a heroine. This is his second film. His first film 'Nagaram' also runs in the night backdrop. It became a very good hit.

Rave reviews all over

Though the entire film runs in a span of four hours in a night, he managed to maintain the curiosity among the audiences right from the start to the end. 'Khaidi' got rave reviews. Collections have improved further from Monday. I am receiving congratulatory calls from our distributors. 'Khaidi' is a cult blockbuster given to us by the audience for this Diwali.

Audience want novel movies

The audience also showing interest in a new kind of films. They are accepting films with new content. Keeping all these things in mind, I released the film in both Telugu states. Audiences are enjoying by clapping and whistling even in multiplexes. Telugu dubbing which is in perfect sync also became a plus point for this film.

Sequel to 'Khaidi'

Recently when I asked Karthi garu about the same, he said that they will decide after seeing the result of the film. A few moments back, Lokesh Kangaraj has tweeted that' Dilli Is Ging To Come Back'. Dilli is the name of Karthi's character.

Gung-ho distributors

Distributors are very confident in this film right from the beginning. Their belief became true today as the film is getting superb response all-over.

Will produce content-driven films

I used to stay in abroad and I occasionally come here to look after the production works. We completely shifted to India last year. We are making a film on our banner. As we wanted to release good films in Telugu, we got this chance to release this film. I will continue to release good content-oriented films through my banner. As for doing films with Suriya garu and Karthi garu, both of them are busy with their projects. I will definitely do films with them if I find good subject and apt director for it.

Social media is very important

There are a lot of strategies in advertising content. But, social media is the most powerful, popular media these days. We are promoting 'Khaidi' in all kinds of social media platforms so that it will reach more audiences in a quick time. It is also one of the main reasons for the success of our film.

The 'Khaidi' sentiment

Films titled 'Khaidi', 'Khaidi No 786', 'Khaidi No 150'... became big hits. 'Khaidi' is an apt title for this subject. Our entire team felt happy for attaining this title.

On 'Orey Bujjigaa'

The film stars Raj Tarun, Malavika Nair in Konda Vijaykumar's direction in our banner. About 50% of the shoot has been completed. The entire shooting part will be completed by December. We will soon fix good release date.

Making right kind of movies

Our 'Adhinetha' was made with a good message. 'Emaidi Ee Vela' also based on a contemporary issue. 'Bengal Tiger' and 'Pantham' were also message-oriented films. Cinema is a very big media. We can change at least 10% of the audience by making strong message oriented films. I will try to make such films in my banner. We are developing some stories.