SRK has proved beyond doubt that he is the Badshah of Bollywood in overseas, the actors clout among international audience, Karan Johar & Fox had created Box Office history, MNIK has smashed all previous international box office records to record the highest-ever opening for a Hindi film worldwide.

The positive word in India is also gaining momentum as the movie is now touted to break the record of ‘3 Idiots’ set just six weeks ago.

When ‘3 Idiots’ opened, everybody believed that it will take years for anybody to surpass this record but within a span of 6 weeks, Bollywood Badshah Shahrukh Khan has roared in. Considering the limited release in Maharashtra, Gujarat and parts of Madhya Pradesh on Friday, MNIK's worldwide box office collections was 25 crores on the opening day. This is the highest ever collections for a non-holiday Friday in Bollywood history. Trade estimate that it could have easily earned an additional 5-6 crores if it had been released normally across India.

Worldwide Records

On the first day outside India, almost every record for Bollywood films was broken globally. Internationally, it is the biggest International opening day by almost 30% of its closest competitor, 3 Idiots.

UK

In the UK, ‘MNIK’ previewed on Thursday with an incredible £123k from 89 sites, 4th in the market place behind ‘Avatar’, ‘The Wolfman Previews’ and ‘Invictus’.

In this market, ‘MNIK’ has broken the record for the biggest GBO preview figure for any Bollywood release. The biggest single day preview figure in the UK was previously ‘KANK’ with £98k.

The biggest total previews figure was ‘3 Idiots’ which had 2 days of previews (Wed/Thu) during the Xmas holiday period with £121k. ‘MNIK’ single day previews are bigger than both days of 3 Idiots put together!

‘MNIK’ has registered the biggest opening Bollywood film ever in this market.

Australia

In Australia, Thursday previews of ‘MNIK’ grossed a very good A$39K (US$34K). The movie is ranked #11 in the market. This is 107% of ‘3 Idiots’ Thursday BO.

In New Zealand, opening day took LC$ 13,627 (US$ 9,727). Bollywood films traditionally open on a Friday. The exception is 3 Idiots, against which ‘MNIK’ has over-performed by 204%.

Middle East

The film is already 50% higher than any other previous film in Bollywood history with an opening of USD 300k.

There's a huge demand for additional prints in the existing chains across the Middle East and the print count is expected to increase to around 60 by next week.

Given the strong buzz, the film also will be released in Egypt, Jordan, Syria, Oman and Lebanon in the coming week.

We are delighted with the performance and audience reactions across demographics, says Vijay Singh, More so, because this is only phase one of the film release. In addition to the release across 45 countries, MNIK will be rolled out in a phased manner across 25 non-traditional markets from April onwards.

According to Fox, the film also will be released in Egypt, Jordan, Syria, Oman and Lebanon in the coming week.

Whereas in India, MNIK is gaining strongly in metros, plexes all over the country. Demands of more and more prints are pouring in puts a trade insider.

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