Kerala High Court's drastic take on Film Reviews
- IndiaGlitz, [Thursday,March 14 2024]
Amidst the ongoing debate regarding the impact of negative reviews on social media on a film's box office performance, the amicus curiae appointed by the Kerala High Court has suggested a 48-hour embargo on film reviews following their release.
The report, submitted by amicus curiae Shyam Padman, aims to prevent review bombing and allow viewers to form their own opinions without being unduly influenced by biased reviews. It highlights the issue of some individuals providing reviews on social media for rewards, leading to negative reviews for those unwilling to pay. However, this practice is challenging to address legally as it does not fall under extortion or blackmail laws.
To address these concerns, the report recommends the establishment of a dedicated cyber cell portal to receive complaints related to review bombings. It also emphasizes that reviewers should provide constructive criticism, avoiding disrespectful language, personal attacks, or derogatory remarks against actors, filmmakers, and others. The focus should be on offering constructive criticism rather than tearing down a film.
Furthermore, the report stresses the importance of maintaining legal and ethical standards, as well as professionalism, among reviewers. Justice Devan Ramachandran has instructed to convey the central government's position on the report.
The High Court noted that people are increasingly discerning the truth behind negative comments about films. Despite negative comments, the court acknowledged the recent success of several new films.
In line with the report's recommendations, the court suggested that reviewers, including vloggers, should refrain from reviewing films in the first 48 hours after their release. This measure aims to allow audiences to form their opinions without being influenced by early reviews.
The court also acknowledged the growing awareness among the public regarding the authenticity of negative comments, recognizing that many negative comments are fake or serve ulterior motives.
The Kochi City Police registered their first complaint on October 25, 2023, filed by the director of Rahel Makan Kora, alleging deliberate efforts to degrade the film on various social media platforms. The police took action following directions from the Kerala High Court.