National Award-winning actress Keerthy Suresh has kickstarted a new journey as an entrepreneur, yesterday. She has launched a full-fledged beauty venture 'Bhoomitra'. This start-up is a natural skincare brand that consists of a range of natural beauty products.

Keerthy has left us curious for the past couple of days asking her fans to wait for a big announcement to be made this week. And she has finally revealed the exciting news of launching her very own skincare brand. “THE WAIT IS OVERRRR!! Excited to announce that my skincare brand Bhoomitra is now live! Can’t put my joy in words!,” Keerthy wrote on Twitter. She started this new venture in partnership with designer Shilpa Reddy and entrepreneur Kanthi Dutt.

Keerthy also posted a video and said that she has been working on her skin brand for nearly 4 months and her products are pure and organic. Bhoomitra products contain only natural ingredients such as saffron, rose, camphor, orange peel and others, revealed Keerthy. She also introduced the brand website "www.bhoomitra.store" where the customers can browse and purchase the products.

In her official statement, Keerthy said: “Using only native ingredients like Elaichi, saffron, rose, manjistha and camphor that are 100% pure, high performing, luxurious makes our product unique and special. Not just you but your skin will also love our products". She added, "From curation of products to packaging, we took conscious decisions. Requesting you all to extend your arms, support & root for us as you always have, through this new venture! Let’s embark on this journey together as one!"

On the work front, Keerthy Suresh will be seen next in Superstar Rajinikanth's 'Annaatthe', in which she is said to play the role of Thalaivar's younger sister. Keerthy also plays the female lead in Mahesh Babu's 'Sarkaru Vaari Paata' which is slated for January 2022 release. Keerthy's next immediate release in Tamil is Saani Kaayidham, co-starred by Selvaraghavan.

THE WAIT IS OVERRRR!! ???? Excited to announce that my skincare brand Bhoomitra is now live!???? Can’t put my joy in words!
Potent, unique, pure, native, natural ingredients make our products super special! Our solutions are 100% clean and green! ???? pic.twitter.com/HhbeWsEqFS

— Keerthy Suresh (@KeerthyOfficial) August 20, 2021