Niranjan Pansari, who had created a new trend in the Home Video segment by releasing more than 300 Telugu films through his Sri Balaji Videos, is now venturing into the LED LIGHTS industry.

LOYAL LED, nationwide popular brand, was launched officially at Hyderabad on Wednesday on the hands of MM Keeravani.

Speaking on the occasion, Keeravani said, "Niranjan Pansari released many films for which I composed music through Sri Balaji Videos. He never compromised on the quality of music, Background Music in his video CDs. Balaji Videos is the first video company that introduced the Blu-ray technology in Telugu with the film 'Magadheera'. I congratulate him on entering into 'LED' industry. I wish him success in this LED industry too by delivering quality products just like he did in Home Video industry."

LOYAL LED India Pvt Ltd Managing Director Niranjan Pansari says, "People have an idea about LED bulb technology. Some popular LED bulb companies are providing one or two years of oral warranty for their products. For our LOYAL LED bulbs, we are giving 3 years' certified warranty through their lifetime is 5 years. No LED company in India is giving such a long period warranty."

Wellcost Global Operations CEO, Maneesh Anand says, "Wellcost Company has sold crores of products throughout the world. We started our company in 2012. Our company became popular for its quality in these 5 years."

Wellcost Company USA, UK, EU, GCC regions CEO Ashfaq Shaikh says, "Price range of LOYAL LED lights by Wellcost company will be available in Hyderabad with a price range varies from 200/- to 1500/-. Initially, we made a deal to deliver 60 models to India. World's tallest building Burj Khalifa, Dubai is using our LED lights. Many prominent buildings, places are lit up with our LED lights."