We all know that Indira Gandhi issued emergency in the year 1975 but how many of us know that the first ever mobile phone was bought in India in the same year? So when you have Kay Kay Menon and a film on Mobile phone why not club them together and use it to promote the film. Hence, now we will see Kay Kay Menon promoting his next film 'San Pachhattar' via mobile phones where the audience will be seen receiving a call from the actor himself post which they will get a link that opens up with a customized Kay Kay Menon video and message for his fans.

Talking about this brilliant idea, producer Kabir Lovee shared more about the video thus, "We shot a video with Kay Kay Menon where he is not talking about his film but is asking people when was the first mobile phone introduced in India and to know the answer he shows the trailer of the film. It is an innovative concept which I don't think has been used in promoting Bollywood films and I am sure it will capture the attention of the viewers."

Kay Kay has always been an actor whose allowed his work to talk but this time around he seems to be going all out for his next 'Sann Pachhattar' which has Emergency as the backdrop. Those who have seen the rushes of 'Sann Pachhattar' are gushing about this being Kay Kay Menon's best performance where he has surpassed his own expectations.