When fans own and promote a movie. When followers make a character a household name. When almost every still of the hero becomes a rage on social media. Does such a film need aggressive marketing when the aggressive fandom is the answer?

The unofficial promotions of 'Katamarayudu' is a classic example of a fan-made blitzkrieg. Spontaneous. Sincere. Constant. Thanks to millions of Pawanists out there.

Power Star's mere presence and his heart-felt speech during the pre-release event of 'Katamarayudu' was enough to excite his fans in particular and the audience in general about the massive March 24 release.

As Pawan Kalyan honestly says, he doesn't believe in gloating about his movie. His movies do the talking. He gives interviews through the message his films give, subtly or otherwise!

As for the fans, they have been warming up to every single still or half-still (remember those pre-First Look posters which only revealed a portion of Pawan's look?) of their matinee idol in a big, big way. So much so, the euphoria has always been at a huge high. Come the release date, it will culminate into spectacular collections at the Box Office, both domestic and overseas.

Wait for March 24 for new records to be created..