Now that Singam 2 movie is a huge hit, we can thank the innovative marketing strategy of Singam 2 producers who made it a point to check out every single little strategy left to draw the audiences. Not far away is Karthi’s Biryani which is currently in the last stages of shooting. The trailer which was unveiled during the actor’s birthday received good responses as well.

Apparently thrilled by the responses Singam2 is receiving, Karthi has urged the producers and the crew of Biryani to adopt the similar campaign once the shooting is over. Marketing, Franchising is a novel attempt these days the makers have adopted, and Karthi and Venkat Prabhu are a combo that is sure to be tastefully entertaining. With a quirky name, there are various options to enchant the audiences, let’s wait to see what the modus operandi is.