'Chaavu Kaburu Challagaa', starring 'RX 100' hero Karthikeya in the lead, was launched on Thursday. To be produced by Bunny Vasu, it will be presented by Allu Aravind. Allu Ayaan (Allu Arjun's son) switched on the camera, while Baby Anvitha sounded the first clap.

After 'Bhale Bhale Magadivoi', 'Geetha Govindam', 'Taxiwaala', and 'Prathi Roju Pandage', GA 2 Pictures is bankrolling this project with confidence. Lavanya Tripathi is the female lead. "So damn excited for this one, definitely the most beautiful and fun scripts I have heard till date. Blessed to be working with Geeta Arts for the third time. Can’t wait to start shooting with this super talented team," Lavanya said.

To be directed by Koushik Pegallapati, the film casts the male lead as a funny character named Basthi Balaraju.

If music is by Jakes Bejoy, the cinematography is by Sunil Reddy. If editing is by Sathya, production design is by Manish A Dutt. To be shot from February 19, this one also features Amani, Srikanth Ayyangar, Mahesh, and Badhram.