The stamp of novelty is evident in anything done by director Karthik Subbaraj relating to his films. For his upcoming multi-starrer film 'Iraivi' which is all set to hit the screens on June 3, a promotional activity the 'Iraivi' team has planned is not only unique but also going to be useful to the movie lovers.

It is not an entirely new concept to release making videos or bloopers as part of promotions of a film. But making good use of this era of digitalization and social media, the 'Iriavi' team has planned to release a Web Series of Making videos from this Sunday (May 22). These will include the on location videos of 59 days of shooting and 69 days of post-production of the film. This will not only be interesting to watch but also intended to change or enhance the way the audience watch the film.

Special kudos to Karthik Subbaraj and his 'Iraivi' team for coming up with such a brilliant promotional idea which is sure going to elicit good response from the Tamil movie buffs for this first of its kind initiative.

'Iraivi' stars Vijay Sethupathi, Anjali, Bobby Simha, S.J.Suryah, Kamalini Mukarjee, Pooja Devariya, Radharavi, Karunakaran, Seenu Mohan and many others. Musical score has been rendered by Santhosh Narayanan and the songs of the film are already topping the music charts.

The film has been produced by C.V.Kumar of Thirukumaran Entertainments banner. K.E.Gnanavel Raja of Studio Green and Abhinesh Ilangovan of Abi & Abi Pictures have acquired the distribution rights.