The soon-to-be launched factual entertainment channel Sony BBC Earth, has roped in the vivacious and versatile Kareena Kapoor Khan as its Feel Alive` Ambassador. This is the first time that the actress has become part of a factual entertainment channel.

Kareena is known to have a spirited, full-of-life` personality both on and off-screen. Her vibrant persona coupled with her love for the natural world were the key factors in opting for Kareena to represent the most awaited channel of 2017.

Commenting on this, Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India stated, "We are excited to have Kareena Kapoor Khan as the Feel Alive` Ambassador for Sony BBC Earth. Her personality perfectly resonates with our brand proposition and channel content, which will be revealed soon. I am confident that this unique association will take the factual entertainment experience to a whole new level for our viewers in India."