In a recent candid conversation, renowned director and producer Karan Johar shed light on the behind-the-scenes world of film promotion, revealing some surprising tactics employed to ensure box office success.

"Sometimes, when a film struggles, we as PR send our own people to praise it," Johar admitted in a round-table discussion. This tactic, while unconventional, highlights the desperation producers can feel when a film fails to make a mark.

However, Johar doesn't shy away from utilizing positive reviews, even from lesser-known critics. "We dig out those critics who liked the film and make big posters with their quotes, even two-star reviews," he confesses. This strategy aims to capitalize on any positive feedback, regardless of its source.

He justifies these actions by stating the producer's responsibility to maximize a film's reach. "While I may criticize criticism, I also ride on their backs when they praise the film," he explains, acknowledging the dual nature of his role.

Despite his openness about promotional strategies, Johar draws a line at critics who rewrite his films. "This is our screenplay," he emphasizes. "You can critique it, but don't rewrite it." He expresses frustration with reviewers who suggest alternative storylines, believing that creative decisions should remain with the filmmaker.

Johar also disagrees with critics dictating audience preferences. "Your job is to offer your opinion, not tell people what to watch," he asserts. He believes that audiences deserve the freedom to make their own choices, regardless of critical acclaim or disparagement.

Karan Johar's honest and insightful remarks offer a glimpse into the intricate world of film promotion, raising questions about the ethics and effectiveness of certain tactics. While some may find these methods questionable, Johar's perspective reflects the pressure producers face in a competitive industry, where every effort counts in the pursuit of box office success.