For close to five decades Kamal Haasan who is ruling the roost in Indian cinema has stayed away from commercial advertisements and has restricted himself to ads for social causes. Last Diwali when the Ulaganayagan appeared for a popular garment outlet ad many eyebrows were raised and there were also reports that he had donated the entire money to a charity organization who denied receiving the money.

After a few months of silence Kamal has revealed that he and a famous media owner have been silently running a charity organization for a long time and the Rupees 10 crores received from the Ad has been diverted to it. The organization had adopted 7000 AIDS infected children who are now grownups and Kamal did not want publicity as their names have to be revealed, hence his silence.

Truly a noble gesture by India`s most brilliant actor who says he will continue to act in Ads for huge remunerations to help more people. Salutations sir.