The shooting of Production No. 2 of NTR Arts directed by Harshavardhan was formally launched on July 9 with the picturisation of the muhurat shot on the portrait of thespian, the late NT Rama Rao.

One of the producers Nandamuri Janakiram says, 'The first venture 'Athanokkade' on this banner was a blockbuster and it earned a good name for Kalyanram and the film gave him a very good break. Kalyanram is again playing a powerful role in this film.'

Kalyanram says, 'I wish my second film in our home production would also be a big hit on the lines of 'Athanokkade'. We are planning the regular shooting from August 15 and is making efforts to complete the film by December.'

It is reliably learnt that 'Okadochesadu' is the title under consideration and it was also registered in the film chamber.

Photography is by C Ramprasad, story is by Gowri Shankar, dialogues are by Swamiji Vijay, art is by Vivek, editing is by Gauthamraju while Kalyanram and Janakiram are the producers.