The promotional efforts for the upcoming mytho-sci-fi drama, Kalki 2898 AD, are in full swing. The Prabhas-starrer film, directed by Nag Ashwin, is set to hit theaters on June 27, 2024, and the team is leaving no stone unturned to create buzz around it. Deepika Padukone plays the main female lead in this highly anticipated movie.

Recently, the makers introduced the fifth superhero, Bujji, who is Prabhas' best friend in the film. To build excitement, they released an animated series, B&B: Bujji and Bhairava, exclusively on Amazon Prime Video in Telugu and other languages. Voiced by Keerthy Suresh, the series has become a huge hit, raising expectations for the movie.

The team has also adopted a unique promotional strategy, sending exclusive merchandise to the children of Tollywood stars. Ram Charan's daughter, Klin Kaara Konidela, and Mahesh Babu's daughter, Sithara Ghattamaneni, are among the recipients of the special goodies, which include a soft toy of Bujji and a comic book related to the movie. This move has generated significant buzz around the film.

The makers have more plans to promote the movie aggressively, starting with the grand launch of the trailer, likely to take place in Mumbai. With a star-studded cast, including Disha Patani, Kamal Haasan, Amitabh Bachchan, Brahmanandam, Pasupathy, and Rajendra Prasad, Kalki 2898 AD promises to offer a unique experience to audiences worldwide in multiple languages.

The promotional activities have been gaining momentum, with special events like the launch of Prabhas' car Bujjii already making headlines. The team's outreach to celebrity families has also been well-received, with Upasana Konidela, wife of Ram Charan, sharing pictures of her daughter enjoying the Kalki movie goodies on social media.

The animated series, B&B: Bujji and Bhairava, has been doing well on Amazon Prime Video, further building anticipation for the movie. With its huge budget and big names involved, Kalki 289 8 AD is shaping up to be a movie to watch out for.