'Jogi' Jamboree for Ashwini
- IndiaGlitz, [Monday,April 10 2006]
One mega success of 'Jogi' Kannada film for Ashwini Productions is keeping them in celebration mood that is eventually leading them to diversification in business. From audio cassette company to studio then to film production and now in to film distribution Ashwini banner is growing rapidly. In a row it has purchased three films 'Sevanthi Sevanthi' (for Rs.72 lakhs), 'Ajay' (for Rs.1.53 crore) and 'Datta' (for Rs.45 lakhs) outright in the Bombay Karnataka area for distribution.
The first outside banner distribution 'Sevanthi Sevanthi' that is all set for release on 14th April the Ashwini banner has chalked out a different marketing strategy to promote the film. They have owned a vehicle for promotion of the film with vinyl posters on the two sides and screening facility at the backside of the vehicle. The clippings of the songs and talkie portions scroll over as the vehicle moves. In two sides of the vehicle the speaker is attached of high quality. This specially designed vehicle has cost Rs. 7 lakhs for Ashwini Film Distributors.
Ashwini Productions in another diversification move has bought 1500 sq foot land at station Road in Hubli. The north Karnataka region distribution of films would operate from this new office says Ramprasad heading the empire of Ashwini Audio Company.