Comedian Srinivara Reddy is once again playing a male lead's role after the Anjali-starrer 'Geethanjali'. In his next, he is cast opposite Poorna of 'Raju Gari Gadi' fame and the movie's name is 'Jayammu Nischayammu Raa', written and directed by deutante director Shiv Raj Kanumuri. It's touted as a "native comedy film". 'Samaikhyanga navvukundam' is the tag line. Neelam Krishna Reddy of NKR films has acquired the movie's theatrical rights for Rs. 7 cr. The movie will hit the screens on November 17.

"Set in 2013 in the backdrop of then united Andhra Pradesh, the film tells the story of a common man who moves from his native place of Karimnagar to Kakinada when he joins the government service. The movie interlaces entertainment and emotions. We thank director Sukumar garu for encouraging us", the makers reveal.

Shot in Karimnagar, Pochampally, Rajole, Kakinada, Yanam, Bhimili, Vizag, and Hyderabad, the movie is presented by AVS Raju. It has music by Ravichandra. Background Score is by Karthik Rodriguez. Cinematography is by Nagesh Bannel, whereas editing is by 'Editor' Venkat.