Much as there is no environmental consciousness in general, few things inspire the common man more than the idea of planting saplings. The one inspiring people to do it is not a government scheme like Haritha Haaram (which has inspired many celebs of Tollywood to go green), but a film. It's 'Janatha Garage'.

The trailer of this crazy NTR project portrays the hero as a Nature-lover. In a frame, he is even seen carrying saplings on a bike. All this has impacted many film audiences in a big way. Consequently, they are busy taking up the planting of saplings in their own way. Creating the hashtag #JanathaGarageChallenge, they are up to nominating their friends/relatives, etc to do the same following them. They are posting the pics of their doing it on Twitter/Facebook.

This is an inspiring social-media initiative for sure. This must be one of the few films that has inspired a section of its fans even before the theatrical release.