James is all set for a release this Friday and the promos on air are fluctuating between a series of action promos and an item song by Ria Sen revolving around the lead protagonist.

As far as the action promos are concerned, they may not be mind-blowing but for the lovers of raw action, they should appeal. But it has to be said that from day one, Ria Sen's item number 'James' has been anything but exciting. From music to costumes to dance to treatment, the number has hardly created any buzz at all.

The makers should in fact knock off the number completely off the air and bombard the small screen with the action promos, as they have been doing with theatrical promos for around a couple of months now. That should help the movie get on a more stable ground, which is the need of the hour with 'Chocolate' turning out to be the first choice amongst the 4 new releases coming weekend.